Soyoung Kang, Chief Marketing Officer, eos Products

Jednou vetou…

Ako definujete efektívny marketing?
Effective marketing changes trajectories and drives growth.

Ako kreativita zvyšuje efektivitu?
If strategy is the engine, then creativity is the fuel!

Aká je vaša obľúbená výhra v oblasti efektívnosti za posledných pár mesiacov – osobné alebo profesionálne?
As a mom, I see parenting effectiveness – or lack thereof – play out every day, in real time.

Čo je najväčšou prekážkou efektívnosti marketingu?
The biggest roadblock is selecting the wrong KPIs and measurement tools.

Ako by mal podľa vás vyzerať marketing v nasledujúcich piatich rokoch?
I hope diversity in storytelling continues to expand, driven by diversity in teams.

Soyoung was a final round judge in the 2022 Effie US Competition. Click here to see this year’s Effie US winners and finalists, and join us on June 14 to see who will be taking home gold, silver and bronze at the US Effie Awards Gala. Get tickets here.