Effie Collegiate 2025: Intent to Enter

All entrants will accept and acknowledge this Code of Conduct when they register their Intent to Enter. Entrants who have concerns regarding compliance with the competition Code of Conduct should email Effie Collegiate. Entrants (Professors and Students) of the 2025 Effie Collegiate x Amazon Brand Challenge and those supporting them agree:
• To submit materials (written case and creative) that are the original work of the entering team.
• To be clear and transparent about tools and processes used in creation of the original work if relevant.
• To act in the best interests of Amazon and Effie Worldwide and its constituents.
• To act honestly, fairly, ethically and with integrity.
• To conduct themselves in a professional, courteous, and respectful manner.
• To comply with all rules and regulations of the competition.
• To act in a manner to enhance and maintain the reputation of Amazon and Effie Worldwide.
• To disclose potential conflicts of interest that they may have while entered in this competition.
• To respect the confidentiality of information (for Amazon, Effie Worldwide and the Effie Collegiate Competition) as outlined in the Non-Disclosure Agreement (NDA) signed by all participants. The NDA applies to confidential Amazon, Effie Worldwide and Effie Collegiate Competition information acquired during /’the competition and after the competition, except when authorized by Amazon and Effie Worldwide in writing or legally required to disclose such information.
• To not use information acquired in the course of service for personal advantage or disservice to Amazon or Effie Worldwide.
• To properly source and attribute any data or information that is not the original work of the authors directly on the submitted materials, using best in class industry sourcing and attribution standards.
• To abide by all copyright, trademark, and intellectual property rules and industry marketing standards.
• To not include in the entry anything unlawful, offensive, or harmful or which infringes on the rights or confidentiality requirements of others.
• To credit all main strategic and creative team members who contributed to the entry.
• To abide by the decision of the competition