V enem stavku…
What’s the secret to truly effective marketing campaigns?
Effectiveness shines when marketing blends core business understanding with creativity.
What’s a recent trend that is actually improving marketing effectiveness?
Every single conversation about a good campaign is now centered on its business contribution.
What mindset shift has helped you become a more effective marketer?
Questioning whether our work truly provides a solution to the current business challenge we’re facing.
Erick Apuy was a 2025 Effie Awards Costa Rica sodnik.
