V enem stavku…
Kako definirate učinkovito trženje?
Action that successfully provokes a desired reaction.
Kateri je najboljši nasvet, ki ga lahko ponudite današnjim tržnikom?
You don’t own your purpose, you only serve it.
Kako ustvarjalnost spodbuja učinkovitost?
Creativity has the superpower to disarm cynicism and indifference through insight, charm and surprise.
Kaj je največja ovira na poti do učinkovitosti trženja?
Getting the right blend of consistency and freshness.
Kako pričakujete, da bo trženje videti v naslednjih petih letih?
Hopefully we’ve evolved beyond applying generalised “rules of effectiveness” and entered a fun new era of experimentation.
Hugh is a 2022 Effie Awards Australia sodnik. Preberite več o funkcijah In One Sentence.
