V enem stavku…
Kako definirate učinkovito trženje?
A classic definition of marketing effectiveness seems to be less relevant to the highly uncertain reality we experience at present—in my opinion, nowadays we should define effective marketing as quickly reaching tangible targets with reasonable cost of applied resources.
Nad katerimi tržnimi trendi ste trenutno navdušeni?
AI, its unprecedented speed and how it penetrates various areas of our everyday reality.
Kako ustvarjalnost spodbuja učinkovitost?
I’ve been a strategist since I started my career over 20 years ago and trust me, creativity not only drives effectiveness, but it’s the essence of effectiveness. It doesn’t matter if you analyzed data, developed a powerful concept or made creative, viral content at the end. Unless you applied creative thinking into the process you are not able to reach beyond market average.
Katera je vaša najljubša zmaga glede učinkovitosti v zadnjih nekaj mesecih – osebna ali poklicna?
This is super down to earth, but I revolutionized my everyday behaviour. I have reorganised my wardrobe, this time using mainly functional criteria rather than identity-based. That reduced the number of clothes I am using by 50%.
Kako pričakujete, da bo trženje videti v naslednjih petih letih?
I wish that implementing AI throughout different marketing disciplines will become more idea- and human-oriented, despite the increase in applied technologies.
Tomek was a 2023 Effie Evropa sodnik. Preberite več o funkcijah In One Sentence.
