
V enem stavku…
Kako definirate učinkovito trženje?
The art of persuasion / successfully changing (or reinforcing) the perceptions and behaviour of your target audience.
Kako ustvarjalnost spodbuja učinkovitost?
Aristotle had it right: “people are moved to action by how a speaker makes them feel.”
Kateri vidiki učinkovitega trženja po vašem mnenju ostajajo nespremenjeni tudi ob spremembah?
An unquenchable thirst for understanding people’s true needs and desires.
Kaj pri vas navdihuje učinkovitost?
A passionate desire to prove that creativity really is the most powerful tool a business or brand can wield.
Kako pričakujete, da bo trženje videti v naslednjih petih letih?
More creative, less forgettable, better informed.
Xavier sits on the Effie UK Council. Effie Awards UK is accepting entries for its 2022 competition through May 6, 2022. Learn more and enter your most effective work here.