In one sentence…how do you define effective marketing?
Effective marketing is human-centric: it prioritizes people’s needs, creates empathic products and leverages communication potential to not only promote products, but also nudge people toward more useful habits and well-being.
What is the best advice you can offer marketers today?
Look into the future, not “in the rearview mirror,” to explore trends and anticipate new needs of your customers.
Како трговци могу остати ефикасни у временима изазова?
Train soft skills: creativity, empathy and resilience.
Marina Bezouglova served on the jury for the 2020 Еффие Авардс Русија такмичење.
