Johan Radojewski is a marketing executive with over 15 years of expertise in developing and executing successful marketing strategies and activations for global companies such as The Absolut Company (Pernod Ricard), Procter & Gamble, and Nike.
He currently holds the position of Vice President Marketing at Pernod Ricard USA, where he is responsible for driving brand growth and increasing market share. In this role, he oversees the company’s business and marketing efforts for its portfolio of Irish, Scotch, and Prestige Whiskeys, delivering measurable results that positively impact the bottom line.
During his tenure as Global Vice President Marketing at The Absolut Company, Johan had a proven track record of achieving outstanding business results as he led the brand and innovation efforts of Malibu Rum and Kahlua. His leadership resulted in Kahlua returning to global share growth after almost three decades of decline, while Malibu achieved an impressive +25% revenue growth and was awarded Brand Champion of the Year in 2021 and 2022 by The Spirits Business.
Johan has a passion for building and leading high-performing teams that achieve exceptional results. He fosters a culture creativity, collaboration, and accountability and his contagious passion for marketing drives him to mentor emerging talent and spearhead digital leadership upskilling programs to future-proof organizations.
Johan holds a Master’s degree in Marketing & Business Strategy from the Stockholm School of Economics and the University of British Columbia. In 2022, he relocated from Stockholm, Sweden, to New York, where he currently resides with his wife and two daughters. When he’s not developing impactful work for global brands, he enjoys exploring new food experiences, skiing, and spending quality time with his family and friends, preferably all at the same time.
