Across the world, marketers reported they lack confidence in creativity’s power to drive business results, to identify the outcomes that matter, which metrics to track and the best ways to ensure advertising truly pays back. Creativity is seen as a risk, not an investment.
We’re proud to partner with System1 on a new report, The Creative Dividend, that helps move advertising from a cost on the P&L, to an investment that pays back. Leveraging the Effie Case Library and System1’s emotion-first creative measurement database, the research introduces the Creativity Stack: five evidence-based creative principles that allow any brand to create lasting effects with brilliant advertising.
A preview of the report has been released, with the full report coming soon. To download the report preview, click här.
