Effie Ireland Steering Committee 2025
For 2025, we are delighted to present the Effie Steering Committee:
- Dael Wood, Head of Consulting, Dentsu
- Damian Hanley, ECD, Forsman & Bodenfors, Dublin
- David Cullen, Founder, Opinions Research
- Margaret Gilsenan, Chief Strategy Officer, Boys + Girls
- Nicky Doran, Marketing Strategist
- Nichola Mullen, Fundraising & Marketing Director, Pieta House
- Neal Davies, Chairman, TBWA (IAPI Board Representative)
- Eimear Fitzmaurice, Head of Planning, Folk VML
- Karl Symes, Head of Brand, Irish Life
- Roisin Field, Head of Luxury Spirits Marketing, Diageo
- Siobhan Masterson, CEO IAPI
- Kate Goldsmith, Awards & Performance Director, IAPI
As ever, the role of Effie Steering Committee is to guide the Effie Awards Ireland process together with IAPI. Each member of the Steering Committee will act as a Jury Room Chair across the 2 rounds of judging for Effies Ireland. In addition to this, the role of the Steering Committee is to:
- Represent Clients & Agencies
- Advocate, advise and offer strategic support
- Provide senior comms expertise
- Jury Room Chairs.