Kwa Sentensi Moja…
Je, unafafanuaje uuzaji bora?
That whose value a company’s shareholders would appreciate.
Je, ni ushauri gani bora zaidi unaoweza kutoa kwa wauzaji bidhaa wa leo?
No number of shiny new toys will solve a problem if they’re thrown in the wrong direction.
Je, ubunifu huendeshaje ufanisi?
Money and mechanisms can make any brand seen, but creativity makes it stick.
Je, ni kizuizi gani kikubwa zaidi cha ufanisi wa masoko?
Not knowing why we’re doing what we’re doing.
Je, unatarajia masoko yatakuwaje katika miaka mitano ijayo?
Solution-agnostic, more focused on ‘marketing’ than the prefixes (‘digital’, ‘social’, ‘event’, ‘loyalty’, ‘influencer’) that often precede and limit it.
Frederick was a 2022 Effie Singapore judge. See other In One Sentence features.
