Kwa Sentensi Moja…
Je, unafafanuaje uuzaji bora?
A classic definition of marketing effectiveness seems to be less relevant to the highly uncertain reality we experience at present—in my opinion, nowadays we should define effective marketing as quickly reaching tangible targets with reasonable cost of applied resources.
Je, ni mienendo gani ya uuzaji unayofurahia sasa hivi?
AI, its unprecedented speed and how it penetrates various areas of our everyday reality.
Je, ubunifu huendeshaje ufanisi?
I’ve been a strategist since I started my career over 20 years ago and trust me, creativity not only drives effectiveness, but it’s the essence of effectiveness. It doesn’t matter if you analyzed data, developed a powerful concept or made creative, viral content at the end. Unless you applied creative thinking into the process you are not able to reach beyond market average.
Je, ni ushindi gani unaoupenda wa ufanisi kutoka miezi michache iliyopita—ya kibinafsi au ya kitaaluma?
This is super down to earth, but I revolutionized my everyday behaviour. I have reorganised my wardrobe, this time using mainly functional criteria rather than identity-based. That reduced the number of clothes I am using by 50%.
Je, unatarajia masoko yatakuwaje katika miaka mitano ijayo?
I wish that implementing AI throughout different marketing disciplines will become more idea- and human-oriented, despite the increase in applied technologies.
Tomek was a 2023 Effie Ulaya hakimu. Soma zaidi vipengele vya Sentensi Moja.
