Effie UK has announced its 2023 Effie Awards UK finalists, having received more submissions from a broader sweep of entrants than any other year. These 40 shortlisted entries have been through to the final round of judging, with the winner announcements and celebration taking place on 9 November 2023.
Kitengo cha Mabadiliko Chanya ndicho kinachoshindaniwa zaidi, na maingizo manane yanashindanishwa - zaidi ya kategoria nyingine yoyote. Miongoni mwa waliofuzu ni pamoja na CALM na Meya wa London, pamoja na chapa maarufu kama Ariel, Tesco na Vodafone - inayoonyesha jinsi wazo la kampeni zenye kusudi lilivyoenea sasa, na jinsi wafanyabiashara wanavyochukua mamlaka yao ya ushawishi kwa uzito.
Ikionyesha umuhimu ulioongezeka wa uwekezaji wa muda mrefu na uvumbuzi ujao ili kukuza ukuaji, aina nyingine zilizo na ushindani mkali ni Mafanikio Endelevu, na Bidhaa Mpya au Huduma, zote zikiwa na washindi wanne.
Havas London ndio wakala walioorodheshwa zaidi, katika kinyang'anyiro cha tuzo nne.
Juliet Haygarth, Mkurugenzi Mkuu wa Effie UK, alisema: "Kwa maingizo mengi kuliko hapo awali, na kiwango cha juu cha uwasilishaji, majaji hawakuwa na wakati rahisi kuamua juu ya orodha hizi fupi. Kwa hivyo tunatoa shukrani zetu kwa jopo zima kwa bidii yao, na tunatoa pongezi kwa kila mshiriki wa fainali kwa kufika hapa – ni mafanikio ya kweli.”
Mawasilisho yote yanapitia raundi kadhaa za uamuzi mkali, huku majaji wakijumuisha viongozi wakuu wa uuzaji kutoka anuwai ya taaluma katika chapa, mawakala na wamiliki wa media. Raundi za mwisho za ujaji zitaamua washindi na viwango vya tuzo - Dhahabu, Fedha na Shaba - pamoja na kuchagua mpokeaji wa Grand Effie.
The Gold. Silver and Bronze award winners, and the winner of the ultimate Grand Effie will be announced at the Effie UK 2023 Awards Celebration, which takes place on 9 November. Tickets for the event are available hapa.
Orodha kamili ya waliofika fainali ya Tuzo za Effie Uingereza za 2023 inaweza kutazamwa hapa.
