In one sentence…How do you define effective marketing?
Effective marketing is not only about selling right here right now, but about the synergy of media mix, creative and technology that can create long-term emotional connections between the customer and the brand.
What is the best advice you can offer marketers today?
Don’t think that technologies can solve your problems overnight, but think about how they can help people understand that you share their values.
சவால்கள் நிறைந்த காலங்களில் சந்தைப்படுத்துபவர்கள் எவ்வாறு திறம்பட செயல்பட முடியும்?
Sincerity, openness and support are the keys to effectiveness.
Alexander Papkov served on the jury for the 2020 Effie Awards Russia போட்டி.
