Karsten Jankowski, General Manager, Marketing, PR & Customer Service, INFINITI Middle East

ఒక్క వాక్యంలో, మీరు ఈరోజు విక్రయదారులకు అందించగల ఉత్తమ సలహా ఏమిటి?

Whatever the marketing targets are – brand building, creating awareness, consideration, or other aims – my general recommendation to marketers is to efficiently utilize resources while staying daring, challenging, and open to new ideas and thinking ahead of the competition.

ఒక వాక్యంలో, మీరు సమర్థవంతమైన మార్కెటింగ్‌ను ఎలా నిర్వచిస్తారు?

The most effective brands orchestrate a cacophony of channels and ad formats into a harmonic melody, while being channel and customer lifecycle-specific in their messaging.

Karsten Jankowski served on the Final Round jury for the 2019 MENA Effie అవార్డులు పోటీ.