Johanna Calic, Head of Creative Effectiveness SPLA, Google

Sa Isang Pangungusap…

Paano nagdudulot ng pagiging epektibo ang pagkamalikhain?
Lately, more and more research has been proving that creativity is the main driver of ROI—it’s time to embrace the fact that creativity plays a huge part in the business side of marketing.

Ano ang pinakamalaking hadlang sa pagiging epektibo sa marketing?
Working in silos, not sitting down creative and media agencies together right from the start with the marketing team.

Ano ang ginagawang Best of the Best ang isang campaign?
When everybody else is jealous they didn’t come up with the idea.

Ano ang inaasahan mong hitsura ng marketing sa susunod na limang taon?
Purposeful.
ang
Paano mo tukuyin ang epektibong marketing?
When it delivers the results you were looking for. How to set the correct goals for each campaign? Ahhhhh, the neverending question.

Johanna was a 2021 Global Best of the Best Effie Awards judge. Entries for the 2022 competition are being accepted through April 7.