Juan Diez, CEO, IPG Mediabrands Mexico

Sa isang pangungusap, ano ang pinakamahusay na payo na maibibigay mo sa mga marketer ngayon? 

In an ever-changing landscape, remember that whatever brought you where you are today won’t guarantee you success in the future.

Sa isang pangungusap, paano mo tinukoy ang epektibong marketing?

Where vanity and classic marketing metrics are left behind and we measure our actions with real – and ideally achievable – business outcomes.

Juan Diez served on the Final Round jury for the 2019 Effie Awards Mexico kompetisyon.