Soyoung Kang, Chief Marketing Officer, eos Products

Sa Isang Pangungusap…

Paano mo tukuyin ang epektibong marketing?
Effective marketing changes trajectories and drives growth.

Paano nagdudulot ng pagiging epektibo ang pagkamalikhain?
If strategy is the engine, then creativity is the fuel!

Ano ang paborito mong panalo sa pagiging epektibo sa nakalipas na ilang buwan—personal o propesyonal?
As a mom, I see parenting effectiveness – or lack thereof – play out every day, in real time.

Ano ang pinakamalaking hadlang sa pagiging epektibo sa marketing?
The biggest roadblock is selecting the wrong KPIs and measurement tools.

Ano ang inaasahan mong hitsura ng marketing sa susunod na limang taon?
I hope diversity in storytelling continues to expand, driven by diversity in teams.

Soyoung was a final round judge in the 2022 Effie US Competition. Click here to see this year’s Effie US winners and finalists, and join us on June 14 to see who will be taking home gold, silver and bronze at the US Effie Awards Gala. Get tickets here.