May 24, 2019 (NEW YORK) – Effie Worldwide announced the ten marketing leaders who will serve on the Grand Jury for the 2019 Effie Awards United States competition.
Each year, the Grand Jury is selected for their expertise in a range of disciplines across the industry. The 2019 Effie U.S. Grand Jury members are:
Susan Akkad – SVP, Local & Cultural Innovation, The Estée Lauder Companies Inc.
Morgan Flatley – U.S. CMO, McDonald’s
Mish Fletcher – Global Head of Marketing, Accenture Interactive
Jae Goodman – CEO, Observatory
Joy Howard – CMO, Lyft
David Lubars – Chairman, CCO, BBDO
Ricardo Marques – Group VP, Marketing, Anheuser-Busch InBev
Ivan Pollard – SVP, Global CMO, General Mills
Suzanne Powers – Global CSO, McCann Worldgroup
Amanda Richman – U.S. CEO, Wavemaker
The jury will convene at Verizon Media headquarters in New York City to review and debate the creativity and effectiveness of the highest-scoring Gold Effie winners from the 2019 Effie Awards United States competition.
The Grand Effie jury will select the most effective, impactful work of the year as the recipient of the “best in show”, the Grand Effie. The winner will also serve as a symbol for the industry’s path forward.
“The winner of the Grand Effie represents the most effective marketing in the United States as determined by industry peers,” said Traci Alford, President & CEO, Effie Worldwide. “We are privileged to bring together this talented and esteemed group to judge the most important marketing effectiveness award for our industry, particularly at a time when effectiveness is such a priority for all organizations.”
The Grand Effie contenders and winner will be announced during the 50th Annual Effie Awards Gala on Thursday, May 30 at Cipriani 42nd Street.
Tungkol kay Effie Worldwide
Ang Effie ay isang pandaigdigang 501c3 non-profit na ang misyon ay pangunahan at i-evolve ang forum para sa pagiging epektibo sa marketing. Si Effie ay nangunguna, nagbibigay-inspirasyon at nagtatagumpay sa pagsasanay at mga practitioner ng pagiging epektibo sa marketing sa pamamagitan ng edukasyon, mga parangal, patuloy na nagbabagong mga hakbangin at mga first-class na insight sa mga diskarte sa marketing na nagbubunga ng mga resulta. Kinikilala ng organisasyon ang pinakamabisang brand, marketer at ahensya, sa buong mundo, rehiyonal at lokal sa pamamagitan ng 50+ award programs nito sa buong mundo at sa pamamagitan ng hinahangad nitong pagraranggo sa pagiging epektibo, ang Effie Index. Mula noong 1968, kilala si Effie bilang pandaigdigang simbolo ng tagumpay, habang nagsisilbing mapagkukunan upang patnubayan ang hinaharap ng tagumpay sa marketing. Para sa higit pang mga detalye, bisitahin ang effie.org.
Makipag-ugnayan sa:
Rebecca Sullivan
para sa Effie Worldwide
rebecca@rsullivanpr.com
617-501-4010/781-326-1996
