Margaret Gilsenan, Partner and Head of Strategy, Boys + Girls

Tek Cümleyle…

Etkili pazarlamayı nasıl tanımlarsınız?
Effective marketing is about starting at the end and from the beginning having a really clear end goal in mind; and that goal needs to be the focus of everyone working on the campaign.

Şu anda hangi pazarlama trendi sizi heyecanlandırıyor? 
For all the obvious reasons, AI is making me both excited and nervous in equal measures.

Yaratıcılık etkinliği nasıl artırır? 
Creativity is the catalyst that converts strategic theory to real life effectiveness.

Son birkaç ayda kişisel veya profesyonel anlamda en çok etkilendiğiniz etkinlik kazanımı hangisi? 
Hearing one of our most aesthetically focused creatives, talk not just about the beauty of the work they were presenting, but talk passionately about how it would drive behaviour change.

Önümüzdeki beş yıl içinde pazarlamanın nasıl olmasını umuyorsunuz? 
Wherever it appears, I hope that the message remains the master and that effectiveness is being measured by the actual impact messaging has on consumer behaviour and brand performance; not measured only by the efficiency of its delivery.

Margaret is a 2023 Küresel En İyilerin En İyisi yargıç. Daha fazla In One Sentence özelliğini görün.