NEW YORK (September 18, 2014) ‒ The Positive Change Effie Award, a collaboration of the World Economic Forum (the Forum) and Effie Dünya Çapında, has opened its inaugural Call for Entries in North America and Europe. The Positive Change Effie Award celebrates brands that shift consumer behavior towards sustainability.*
The idea behind the Positive Change Effie Award emerged from the Engaging Tomorrow’s Consumer project at the World Economic Forum’s Annual Meeting in Davos last year. Business leaders recognized the opportunity to help bridge the gap between the intentions and actions of consumers, by rewarding brands for making sustainability a greater priority in their marketing programs. Effie Worldwide is known globally for championing the practice and practitioners of marketing effectiveness through the Effie Awards, the Effie Effectiveness Index and other initiatives.
“Marketers have the power to influence the future,” said Sarita Nayyar, Managing Director, World Economic Forum USA. “When marketing products and services, marketers have an important role to communicate why the offering meets consumer needs and is desirable from both a functional and a sustainable lifestyle perspective. This award recognizes marketers for embedding sustainability in their marketing programs and moving consumers towards sustainable choices.”
“Effective marketers wield great power in influencing consumers and shifting business,” said Neal Davies, President and CEO of Effie Worldwide. “The Positive Change Effie will incentivize marketers to use their power for the good of our planet and their business.”
The inaugural Positive Change Effie Award winners will be awarded in June 2015. The first deadline for the Positive Change Effie Award is December 4, 2014, with extensions available (with late fees) until January 12, 2015. The award will follow the rigorous judging criteria created by Effie Worldwide, with multiple rounds of judging by industry experts. Work that ran between September 1, 2012 – October 31, 2014 in the US, Canada or Europe will qualify for entry. For more information, visit www.effie.org.
Download entry materials for the Positive Change Effie Awards.
Effie Worldwide Hakkında
Effie Worldwide is a 501 (c)(3) nonprofit organization championing the practice and practitioners of marketing effectiveness. Effie Worldwide spotlights marketing ideas that work and encourages thoughtful dialogue around the drivers of marketing effectiveness. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant insights into effective marketing strategy. The Effie Awards are known by advertisers and agencies globally as the pre‐eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with over 40 global, regional and national programlar Asya-Pasifik, Avrupa, Latin Amerika, Orta Doğu/Kuzey Afrika ve Kuzey Amerika'da. Effie girişimleri şunları içerir: Effie Etkinlik Endeksi, küresel olarak en etkili şirketleri ve markaları sıralayarak Effie Vaka VeritabanıDaha fazla bilgi için şu adresi ziyaret edin: www.effie.org. Takip etmek @effieödülleri Effie bilgileriyle ilgili güncellemeler için Twitter'da programlar Ve haberler.
Dünya Ekonomik Forumu Hakkında
Dünya Ekonomik Forumu, küresel vatandaşlık ruhuyla kamu-özel sektör iş birliği yoluyla dünyanın durumunu iyileştirmeye kendini adamış uluslararası bir kuruluştur. Küresel, bölgesel ve endüstri gündemlerini şekillendirmek için iş dünyası, siyaset, akademik ve toplumun diğer liderleriyle etkileşime girer.
1971 yılında kâr amacı gütmeyen bir vakıf olarak kurulan ve merkezi İsviçre'nin Cenevre kentinde bulunan Forum, bağımsız, tarafsızdır ve hiçbir çıkarla bağlantılı değildir. Tüm önde gelen uluslararası kuruluşlarla yakın işbirliği yapmaktadır (www.weforum.org).
*Sustainability in the context of the Positive Change Effie Award is as defined by the Brundtland Commission: “Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” World Commission on Environment and Development (WCED). Ortak geleceğimiz. Oxford University Press, 1987, p. 43.
Temas etmek:
Rebecca Sullivan
Effie Worldwide için
rebecca@rsullivanpr.com
+1-617-501-4010/+1-781-326-1996
