Nói một câu, lời khuyên tốt nhất bạn có thể dành cho các nhà tiếp thị hiện nay là gì?
Take a look at successful companies around the world, 1, 5 and 10 years ago (paying special attention to how they acted in periods of crisis), and note their changes, growths, falls, and consumers, and then try to imagine your company 1, 5 and 10 years into the future — if you are not happy with what you see, change it now.
Roberto Poblete served on the Final Round jury for the 2019 Giải thưởng Effie Chile cuộc thi.
