营销是改变思想、行为和结果的业务。无论您的目标是什么,无论采用何种衡量标准,有效性都是实现目标的唯一途径。艾菲 50 多年来一直倡导营销有效性。您因全球知名的艾菲奖而了解我们,但还有更多值得探索的内容。
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如果不是,那就不是营销 有效的。

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