一言以蔽之…
您如何定義有效行銷？
Marketing that looks at the business as a whole and provides genuine value and memorable experiences to consumers that generate the right business.
創造力如何提高效率？
Creativity tells a brand story in new and innovative ways that drives engagement, forms a lasting connection with consumers and eventually drives action.
即使面對變化，您認為有效行銷的哪些方面仍然保持不變？
The consumer is at the heart and center of all marketing activity; understand your end consumer and you get your marketing strategy right, no matter what.
What inspires effectiveness for you?
The wide canvas of new and exciting possibilities and the far-reaching impact of truly bold, game-changing ideas.
您希望未來五年的行銷是什麼樣子？
More progressive, inclusive, authentic and with purpose at the heart.
Anupriya was a judge for the 2021 Global Multi-Region Effies. Entries for the 2022 Multi-Region competition are being accepted through June 8.
