Lucas Chavez-Alcorta, Chief Marketing Officer, Falabella Colombia

用一句話來說…你如何定義有效的行銷?

Effective marketing not only helps you to accomplish competitive results and sales objectives, but also to build true emotional connections, in a perfect marriage between brain and heart.

現在您可以為行銷人員提供的最佳建議是什麼?

Experiment vividly, fail, and fix rapidly.

您如何在遠距工作時有效管理您的團隊?

Turning on our cameras to stay close together, no matter the distance.

Lucas Chávez-Alcorta served on the jury for the 2020 哥倫比亞艾菲獎 競賽。