Milica Vulicevic Basorovic, Innovation Strategy Director Europe, Adults, The Coca-Cola Company

一言以蔽之…

您如何定義有效行銷?
Effective marketing creates added value to consumers, customers, business owners and the community.

您能為現今的行銷人員提供的最佳建議是什麼?
Never tire of trying to better understand people and find a relevant role in their lives.

創造力如何提高效率?
Creativity brings relevant, often subliminal meaning that can make things look important to people.

行銷成效的最大障礙是什麼?
The biggest roadblocks come whenever a company just pushes its own agenda, disregarding the needs of consumers or community.

您希望未來五年的行銷是什麼樣子?
I really hope marketing takes the lead in becoming a force of good, where all marketing becomes responsible marketing – leading the positive change in our societies and for our planet.

Milica is a 2022 Global Best of the Best Effies judge. 了解更多 In One Sentence 功能.