一言以蔽之…
您如何定義有效行銷？
A classic definition of marketing effectiveness seems to be less relevant to the highly uncertain reality we experience at present—in my opinion, nowadays we should define effective marketing as quickly reaching tangible targets with reasonable cost of applied resources.
現在您對哪些行銷趨勢感到興奮？
AI, its unprecedented speed and how it penetrates various areas of our everyday reality.
創造力如何提高效率？
I’ve been a strategist since I started my career over 20 years ago and trust me, creativity not only drives effectiveness, but it’s the essence of effectiveness. It doesn’t matter if you analyzed data, developed a powerful concept or made creative, viral content at the end. Unless you applied creative thinking into the process you are not able to reach beyond market average.
過去幾個月你最喜歡的效率勝利是什麼──個人還是職業？
This is super down to earth, but I revolutionized my everyday behaviour. I have reorganised my wardrobe, this time using mainly functional criteria rather than identity-based. That reduced the number of clothes I am using by 50%.
您希望未來五年的行銷是什麼樣子？
I wish that implementing AI throughout different marketing disciplines will become more idea- and human-oriented, despite the increase in applied technologies.
Tomek was a 2023 艾菲歐洲 法官。 了解更多 In One Sentence 功能.
