On Tuesday, July 22, Effie Greece celebrated its Effie winners of 2014 at the Byzantine Museum in Athens. This year, sixteen cases were awarded. The Grand Effie went to agencies Fortune / Cream / Rascal and client Barba Stathis SA for “Freshness Barba Stathis – People”.
Due to the economic crisis, the past few years have been particularly difficult for agencies and marketers working in Greece. In his speech, President of Greece's Association of Advertisers, Gregory Antoniadis, said, “The crisis has highlighted values that previously may not have had the same weight, values such as strength, stubbornness, flexibility and out-of-the-box thinking.”
Other top winners of the night included: McCann Athens, with three gold for their work with ActionAid, Coca-Cola, and Attica; agencies Excellent Presence and Mindworks with two gold for client Zewa; agency The Newtons Laboratory with one gold for client Silver Wind; JWT Athens with one gold for Mondelez; OgilvyOne also with one gold for Mondelez; and Lowe Athens with one gold for Eurobank.
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For more information on the 2014 Effie Greece winners and for pictures from the gala, visit Effie Greece’s 網站.
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關於艾菲全球 艾菲全球致力於倡導行銷有效性的實踐和實踐者，重點關注行之有效的營銷理念，並鼓勵圍繞行銷有效性的驅動因素進行深思熟慮的對話。艾菲網絡與全球一些頂尖研究和媒體組織合作，為其受眾提供有效行銷策略的相關見解。艾菲獎被全球廣告商和代理商譽為業界卓越獎項，旨在表彰有助於品牌成功的任何形式的行銷傳播。自 1968 年以來，贏得艾菲獎已成為全球成就的象徵。今天，艾菲與 40 多個全球、地區和國家合作夥伴慶祝其在全球範圍內的有效性 節目 橫跨亞太地區、歐洲、拉丁美洲、中東/北非和北美。艾菲倡議包括 艾菲效率指數，對全球最有效的公司和品牌進行排名 艾菲案例庫。欲了解更多詳情，請訪問 www.effie.org。跟隨 @effieawards 在 Twitter 上了解艾菲資訊的更新， 節目 和 訊息.
