一言以蔽之…
您如何定義有效行銷？
Effective marketing is marketing effort that delivers the client’s KPI.
創造力如何提高效率？
Creativity reduces marketing spends hence increases effectiveness.
What characteristic(s) of effective marketing do you believe remain constant, even in the face of change?
Creativity and innovation.
What do you hope marketing looks like in the next five years?
Automate time wasting manual tasks so that we can focus more on strategy and innovation.
您對未來的艾菲獎參賽者有什麼建議？
Be clear on what you have done – ie tie back your objectives to effort and ensure you have a clear story to tell that includes innovation and/or creativity.
Bala was a 2022 Global Best of the Best Effie Awards Judge. 看更多 In One Sentence 功能.
