一言以蔽之…
您如何定義有效行銷？
The most impressive campaigns are ones that have such a compelling impact on the market that they can reverse the trend and u-turn consumer behaviour.
現在您對哪些行銷趨勢感到興奮？
I am a traditionalist and continue to value the need for multiple marketing touch points to create awareness and desire as one single medium cannot be the solution when human behaviour is so complex.
創造力如何提高效率？
Exceptional creativity can nurture an emotional response for a deep-rooted customer pain point and influence people’s behaviour.
過去幾個月你最喜歡的效率勝利是什麼──個人還是職業？
I witnessed many incredible campaigns throughout the MENA Effies 2022, the bravery shown by some brands was testament to the ambitious nature of the UAE, and for that I am immensely proud having lived here for over 17 years.
您希望未來五年的行銷是什麼樣子？
I was hopeful that the likes of a DMP and hypertargeting of consumers would be on the advertiser’s side, but it seems that it is getting harder and harder to target people via their digital body language despite efforts to mask exact identities, as the ‘opt out’ option has become all too easy for consumers to hide themselves away from us marketers!
Julian was a 2022 MENA Effie judge. 了解更多 In One Sentence 功能.
