一言以蔽之…
您如何定義有效行銷？
Effective marketing is about starting at the end and from the beginning having a really clear end goal in mind; and that goal needs to be the focus of everyone working on the campaign.
現在您對哪些行銷趨勢感到興奮？
For all the obvious reasons, AI is making me both excited and nervous in equal measures.
創造力如何提高效率？
Creativity is the catalyst that converts strategic theory to real life effectiveness.
過去幾個月你最喜歡的效率勝利是什麼──個人還是職業？
Hearing one of our most aesthetically focused creatives, talk not just about the beauty of the work they were presenting, but talk passionately about how it would drive behaviour change.
您希望未來五年的行銷是什麼樣子？
Wherever it appears, I hope that the message remains the master and that effectiveness is being measured by the actual impact messaging has on consumer behaviour and brand performance; not measured only by the efficiency of its delivery.
Margaret is a 2023 全球精英中的精英 法官。 看更多 In One Sentence 功能.
