In one sentence…
您如何定義有效行銷？
When you can connect with your target audience and spark a positive action from them in the short term (transaction) and the long term (loyalty) by speaking to their needs and passions.
現在您可以為行銷人員提供的最佳建議是什麼？
Always plan with the consumer in mind; effectiveness comes from the intersection of ROI and consumer experience, so take some risks to better delight shoppers.
您如何在遠距工作時有效管理您的團隊？
By being human, supportive and respectful about everyone´s situation.
Ramiro Villalobos served on the jury for the 2020 哥倫比亞艾菲獎 競賽。
