一言以蔽之…
What’s the biggest factor driving or hindering marketing effectiveness?
Agility and creativity drive effectiveness, while lack of alignment and playing it too safe hinder it.
現今的行銷人員應該養成什麼習慣來提高效率？
I believe curiosity, continuous testing, and learning are key habits to enhance effectiveness.
關於行銷效果的常見誤解是什麼？
A common misconception is that marketing must always be flawless, when in reality, mistakes are valuable opportunities for learning and improvement. Testing, iterating, and adapting based on failures is essential for enhancing effectiveness.
What’s a key lesson about marketing effectiveness that you’ve learned from experience?
I’ve learned that as connectivity increases, personalization becomes even more essential. Embracing technology and data early is key to staying ahead. Most importantly, having a genuine love and belief in the brand you market is infectious and drives greater impact.
Rawan Yaqub served on the jury for the 2024 中東和北非艾菲獎 競賽。
