One Grand, four gold, three silver, and five bronze Effies were awarded at the Hong Kong Effie Awards, which took place on June 6th at Island Shangri-La. This year marked Effie Hong Kong’s eleventh edition of the Effie Awards, organized by The Association of Accredited Advertising Agencies of Hong Kong (HK4As).
DDB Group and McDonald’s Restaurants HK emerged from a pool of twenty-five finalists as a gold and Grand Effie winner for their case, “From CNY to WNY: Making the Most of the New Year.” The other golds went to Leo Burnett Limited/ZenithOptimedia and Abbot Laboratories Limited for “ARE U SURE?” for Abbott Pediasure, Havas Wolrdwide Hong Kong and Reckitt Benckiser Hong Kong Limited for “The Orange Beach” for Dettol, and OMD Hong Kong/ Wunderman | AGENDA (Hong Kong) Limited and Wyeth Nutrition for “Two Thoughts One Goal” for Wyeth Materna.
For a full list of Effie Hong Kong’s winners and finalists, please click 這裡.
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關於艾菲全球 艾菲全球致力於倡導行銷有效性的實踐和實踐者，重點關注行之有效的營銷理念，並鼓勵圍繞行銷有效性的驅動因素進行深思熟慮的對話。艾菲網絡與全球一些頂尖研究和媒體組織合作，為其受眾提供有效行銷策略的相關見解。艾菲獎被全球廣告商和代理商譽為業界卓越獎項，旨在表彰有助於品牌成功的任何形式的行銷傳播。自 1968 年以來，贏得艾菲獎已成為全球成就的象徵。今天，艾菲與 40 多個全球、地區和國家合作夥伴慶祝其在全球範圍內的有效性 節目 橫跨亞太地區、歐洲、拉丁美洲、中東/北非和北美。艾菲倡議包括 艾菲效率指數，對全球最有效的公司和品牌進行排名 艾菲案例庫。欲了解更多詳情，請訪問 www.effie.org。跟隨 @effieawards 在 Twitter 上了解艾菲資訊的更新， 節目 和 訊息.
