December 15, 2018 – Pakistan Advertisers Society (PAS) is pleased to announce its partnership with Effie Worldwide. With the affiliation, PAS Awards, which is one of the most prestigious marketing effectiveness award programmes organized by PAS joins the global Effie network to become Effie Awards Pakistan as its 52nd programme.
With 51 national programmes, 4 regional awards and 1 global award, Effie Worldwide leads, inspires and champions the practice and practitioners of marketing effectiveness, led by its signature initiative, the Effie Awards, which is celebrating its 50th anniversary this year. Saqib Zia, Chairman, PAS said “bringing Effie awards to Pakistan is a proud moment, not only for PAS but for the entire industry as we all share its mission. With growing business pressures, measurement of marketing effectiveness is now imperative for all marketers. Also, from an industry perspective, Effie will not only help us further raise the standard of marketing communication in Pakistan but will give us an opportunity to showcase our outstanding work globally”.
“As a results-focused forum for the industry, Effie brings together clients, agencies and media to debate and celebrate marketing effectiveness,” said Traci Alford, President and CEO of Effie Worldwide. “We are proud to partner with PAS to bring the Effie Awards to Pakistan. It is important that the Effie Index reflect the most effective work across the world and the launch of Effie Pakistan will strengthen our global dialogue around the future of marketing effectiveness.”
The competition will be open to all marketing efforts that ran in Pakistan between October 1 2017 till September 30 2018. Entrants will be required to demonstrate excellence in four key areas: definition of objectives, strategic development, creative execution, and measurement of results. These campaigns will go through a rigorous evaluation process by a set of jury members that will include some of the most qualified and experienced panel of professionals, specialists and practitioners in the field of marketing, advertising, academia, creative, media and research having a proven track record of excellence in their area of working. Complete details on eligibility, competition rules and deadlines are available on Effie Pakistan’s 網站.
The award gala will take place in May 2019 and the winners will be awarded with a Gold, Silver and Bronze trophy. A special recognition award, the Grand Effie Award will also be awarded to the most effective campaign of the year.
The Effie Pakistan finalists and winners will also receive credit in the Global Effie Index, which identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from all Effie competitions worldwide. Announced annually, the Effie Index is the most comprehensive global ranking of marketing effectiveness.
Concluding the ceremony, the Executive Director of PAS, Qamar Abbas said that this is indeed a proud moment and an acknowledgement of our efforts.
For complete details regarding the 2019 Effie Awards Pakistan program or PAS please visit our website www.effiepakistan.org or contact:
Afsheen Razavi
Project Head
+92 21 35836072-73
info@effiepakistan.org
有關艾菲全球的更多信息，請聯繫：
吉爾·惠倫
國際發展資深副總裁
艾菲全球
jill@effie.org
+1 212-849-2754
www.effie.org
關於巴基斯坦廣告商協會 (PAS)
Pakistan Advertisers Society (PAS) collectively speaks for the common interest of the advertisers and is representative of 80% of the ad-spend of Pakistan. Chartered in 1996, PAS is governed by a board of Council Members and directed by an Executive Director. The prime objective of PAS is to ‘empower its members’ in dealing with the government, advertising agencies, media and other organizations integral to the advertising industry. It believes in promoting the spirit of mutual-support for mutual-benefit among its members.
PAS seeks that advertising is efficient and effective for the advertiser; rewarding for the media, agencies and associate suppliers, and true, honest and equitable to the consumer. PAS currently has about 44 member companies operating in Pakistan from the world of creative and digital agencies, public relations agencies (represented by PR Hub), media centers and events. PAS is highly supported by the industry stakeholders including Pakistan Newspapers Association (APNS), Pakistan Broadcasters Association (PBA) and Advertising Association of Pakistan (AAP).
關於艾菲
Effie 是一家全球 501c3 非營利組織，其使命是領導和發展行銷成效論壇。 艾菲透過教育、獎勵、不斷發展的舉措以及對產生成果的行銷策略的一流見解，領導、激勵和支持行銷有效性的實踐和從業者。該組織透過其遍布全球的 50 多個獎項計劃以及令人垂涎的有效性排名——艾菲指數，表彰全球、區域和本地最有效的品牌、行銷人員和代理商。自 1968 年以來，艾菲被譽為全球成就的象徵，同時也是引領未來行銷成功的資源。 欲了解更多詳情，請訪問 effie.org.
