Matthew Don, Chief Innovation Officer Chris Philip, Chief Experience Officer Yin Chung, Assoc. Director, Digital Strategy Jessica Engle, Social Media Strategist Dave Feinberg, Acct. Director Phil Katz, Media Director Evelyn Neill, Executive Creative Director Nicole Paladino, Assistant Acct. Executive Ashby Parsons, Creative Director Maggie Powers, Creative Director
Omnicom Media Group
O-I makes most of the world’s glass bottles and jars. But brand managers have been shifting to plastic, destroying O-I’s market share along with the health of our planet. The “Glass Is Life” campaign emerged from a subconscious love for glass to become a global sensation, targeting brand managers and their consumers. Harnessing foodies, ocean advocates and the health-conscious, the campaign proved that the world needed more products in glass. From Rio to Rome, it also improved brand managers’ perceptions by 84%.