Matthew Don - Chief Innovation Officer Chris Philip - Chief Experience Officer Yin Chung - Assoc. Director, Digital Strategy Jessica Engle - Social Media Strategist Dave Feinberg - Acct. Director Phil Katz - Media Director Evelyn Neill - Executive Creative Director Nicole Paladino - Asst. Acct. Executive Ashby Parsons - Creative Director Maggie Powers - Creative Director
Omnicom Media Group
O-I makes most of the world’s glass bottles and jars. But brand managers have been shifting to plastic, destroying O-I’s market share along with the health of our planet. The “Glass Is Life” campaign emerged from a subconscious love for glass to become a global sensation, targeting brand managers and their consumers. Harnessing foodies, ocean advocates and the health-conscious, the campaign proved that the world needed more products in glass. From Rio to Rome, it also improved brand managers’ perceptions by 84%.