North American Shopper Marketing Effie Winners Celebrated
The winners of the 2nd annual Shopper Marketing Effie Awards were announced and celebrated tonight - Swiffer, Always and Tampax, IKEA and Purex are the Gold Shopper Marketing Effie Award-winning brands.
Saatchi & Saatchi X, Ogilvy & Mather, MEC North America and Zooka Creative are the agencies behind the top winners…
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NA SHOPPER MARKETING EFFIE WINNERS CELEBRATED
The winners of the 2nd annual North American Shopper Marketing Effie Awards were announced and celebrated tonight - Swiffer, Always and Tampax, IKEA and Purex are the Gold Shopper Marketing Effie Award-winning brands.
Saatchi & Saatchi X, Ogilvy & Mather, MEC North America and Zooka Creative are the agencies behind the top winners…
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NA WINNERS LIST & GALA KEYNOTE ANNOUNCED
Effie Worldwide announced today that Jim Stengel will deliver the keynote speech at the 44th annual North American Effie Awards Gala, on May 23rd in NYC.
Also released today is the complete list of 2012 North American Effie winning agency and client teams.
Award levels - gold, silver, bronze and grand – as well as the 2012 Effie Index North American Rankings - will be revealed at the gala.
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EFFIE/FORBES INDUSTRY SURVEY: RESULTS
Client-side marketers put data ownership squarely in their CMOs' hands-while agency execs believe that analytics teams should primarily oversee information and metrics.
That's one of the findings in this year's survey of the 127 Effie Awards judges, conducted in partnership with Forbes CMO Network. The panel of judges in the competition to find the most effective advertising campaigns included executives from both marketers and agencies...
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EFFECTIVENESS INDEX RANKINGS
EFFECTIVENESS INDEX RANKINGS
Procter & Gamble, McDonald's, Omnicom, and BBDO Worldwide are the most effective marketers in the world according to the Effie Effectiveness Index.
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LATEST TWEETS
REVIEW WINNING CASES
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Visit the Winners Showcase, an archive of best practices, to view the most effective case studies of this year and each year dating back to 1993. Search by year, category, keyword or all of the above by using the search navigation bar at the top of the page. Strategically search campaigns and gain insight from a content-rich database of ideas that worked in dozens of product/service & specialty categories.
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STATE OF THE INDUSTRY
Insights and POVs from around the world on effective branding and marketing communications strategies in specific markets.
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