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The Positive Change Effie Awards, a collaboration of the World Economic Forum and Effie Worldwide, has opened its inaugural Call for Entries in North America and Europe.
This new award will recognize and celebrate the brands that effectively shift consumer behavior towards sustainability.
December 4, 2014 - January 12, 2014
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Update: Unilever's Keith Weed Appointed Global Chairman of Inaugural Positive Change Effie Award
The North American Effie Awards Seasonal Marketing category final entry deadline is Nov. 25th, 2014
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Read about our 2014 Effie international winners in the Effie Worldwide news room.
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Carolyn Everson, Vice President of Global Marketing Solutions at Facebook, has been elected as Chairman of the Board of Directors of Effie Worldwide. Everson succeeds Carl Johnson, Co-Founder of Anomaly, who served two terms as Chairman from 2013-2014 and 2009-2010.
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Effie Worldwide unveiled the 2014 Global Effie Index rankings on Thursday, June 19th. Unilever, Coca-Cola, WPP, BBDO Worldwide, Sancho BBDO (Bogota) and ACG Advertising Agency (Budapest) all top individual rankings. Find out who else tops this year’s most effective marketer rankings. Read more>