North American Effie Index Rankings Announced
Most marketers in North America:
IBM, PROCTER & GAMBLE, OGILVY & MATHER & WPP according to the 2012 Effie Effectiveness Index...
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NORTH AMERICAN WINNERS ANNOUNCED AND CELEBRATED
The winners of the 44th annual North American Effie Awards were announced and celebrated tonight - Wieden+Kennedy and Chrysler's Imported from Detroit is the Grand Effie winner for the 2012 Effie Awards.
The most effective marketers in North America were revealed - IBM, PROCTER & GAMBLE, OGILVY & MATHER & WPP - according to the 2012 Effie Index...
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EFFIE/FORBES INDUSTRY SURVEY: RESULTS
Client-side marketers put data ownership squarely in their CMOs' hands-while agency execs believe that analytics teams should primarily oversee information and metrics.
That's one of the findings in this year's survey of the 127 Effie Awards judges, conducted in partnership with Forbes CMO Network. The panel of judges in the competition to find the most effective advertising campaigns included executives from both marketers and agencies...
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LATEST TWEETS
REVIEW WINNING CASES
Read the strategies. See the work. Learn what's getting results.
Visit the Winners Showcase, an archive of best practices, to view the most effective case studies of this year and each year dating back to 1993. Search by year, category, keyword or all of the above by using the search navigation bar at the top of the page. Strategically search campaigns and gain insight from a content-rich database of ideas that worked in dozens of product/service & specialty categories.
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STATE OF THE INDUSTRY
Insights and POVs from around the world on effective branding and marketing communications strategies in specific markets.
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EMAIL UPDATE
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