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Winners of the 5th annual Shopper Marketing Effie Awards were celebrated at the Path to Purchase Institute’s 2015 Shopper Marketing Summit.
Procter & Gamble led this year’s competition, winning six Shopper Marketing Effies. Walmart won five awards (four partnering with Procter & Gamble, one partnering with Coca-Cola), while Kimberly-Clark won two Effie trophies. Saatchi & Saatchi X was awarded the most Shopper Marketer Effies among agencies (4), closely followed by Geometry Global (3) and The Integer Group (2).
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The Positive Change Effie Awards, a collaboration of the World Economic Forum and Effie Worldwide, recognizes and celebrates brands that have put emphasis on sustainability in their marketing programs and effectively shifted consumer behavior toward more sustainable choices.
The final round of judging kicked off in NYC on March 18th and is scheduled to conclude in London on March 30th.
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Update: Unilever's Keith Weed Appointed Global Chairman of Inaugural Positive Change Effie Award
Read more about Effie winners in the news room.
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