On Tuesday, July 22, Effie Greece celebrated its Effie winners of 2014 at the Byzantine Museum in Athens. This year, sixteen cases were awarded. The Grand Effie went to agencies Fortune / Cream / Rascal and client Barba Stathis SA for “Freshness Barba Stathis – People”.
Due to the economic crisis, the past few years have been particularly difficult for agencies and marketers working in Greece. In his speech, President of Greece's Association of Advertisers, Gregory Antoniadis, said, “The crisis has highlighted values that previously may not have had the same weight, values such as strength, stubbornness, flexibility and out-of-the-box thinking.”
Other top winners of the night included: McCann Athens, with three gold for their work with ActionAid, Coca-Cola, and Attica; agencies Excellent Presence and Mindworks with two gold for client Zewa; agency The Newtons Laboratory with one gold for client Silver Wind; JWT Athens with one gold for Mondelez; OgilvyOne also with one gold for Mondelez; and Lowe Athens with one gold for Eurobank.
,
For more information on the 2014 Effie Greece winners and for pictures from the gala, visit Effie Greece’s webwerf.
##
Oor Effie Worldwide As kampioen van die praktyk en praktisyns van bemarkingsdoeltreffendheid, plaas Effie Worldwide bemarkingsidees wat werk onder die kollig en moedig deurdagte dialoog rondom die dryfvere van bemarkingseffektiwiteit aan. Die Effie-netwerk werk saam met van die topnavorsings- en media-organisasies wêreldwyd om sy gehoor relevante insigte oor effektiewe bemarkingstrategie te bring. Die Effie-toekennings staan wêreldwyd deur adverteerders en agentskappe bekend as die vooraanstaande toekenning in die bedryf, en erken enige en alle vorme van bemarkingskommunikasie wat bydra tot 'n handelsmerk se sukses. Sedert 1968 het die wen van 'n Effie 'n wêreldwye simbool van prestasie geword. Vandag vier Effie doeltreffendheid wêreldwyd met meer as 40 wêreldwye, streeks- en nasionale programme regoor Asië-Stille Oseaan, Europa, Latyns-Amerika, Midde-Ooste/Noord-Afrika en Noord-Amerika. Effie-inisiatiewe sluit in die Effie Doeltreffendheid Indeks, posisie van die mees doeltreffende maatskappye en handelsmerke wêreldwyd en die Effie Case Database. Vir meer besonderhede, besoek www.effie.org. Volg @effietoekennings op Twitter vir opdaterings oor Effie-inligting, programme en nuus.
