في جملة واحدة…
كيف يعمل الإبداع على تعزيز الفعالية؟
Lately, more and more research has been proving that creativity is the main driver of ROI—it’s time to embrace the fact that creativity plays a huge part in the business side of marketing.
ما هو أكبر عائق أمام فعالية التسويق؟
Working in silos, not sitting down creative and media agencies together right from the start with the marketing team.
ما الذي يجعل الحملة الأفضل على الإطلاق؟
When everybody else is jealous they didn’t come up with the idea.
ما هو الشكل الذي تتمنى أن يبدو عليه التسويق في السنوات الخمس المقبلة؟
Purposeful.
كيف تعرف التسويق الفعال؟
When it delivers the results you were looking for. How to set the correct goals for each campaign? Ahhhhh, the neverending question.
Johanna was a 2021 Global Best of the Best Effie Awards judge. Entries for the 2022 competition are being accepted through April 7.
