في جملة واحدة…
كيف تعرف التسويق الفعال؟
Marketing that has the creative capacity to move culture as well as business.
كيف يعمل الإبداع على تعزيز الفعالية؟
Creativity is the bridge to making brand stories insightful, inspired and connective to consumers.
What characteristic(s) of effective marketing do you believe remain constant, even in the face of change?
Authenticity, transparency and commitment must be part of the brand’s marketing equation.
ما هي أفضل نصيحة يمكنك تقديمها للمسوقين اليوم؟
Humanize it: think beyond what your marketing can do, but what it has the power to make us feel.
ما هو الشكل الذي تتمنى أن يبدو عليه التسويق في السنوات الخمس المقبلة؟
Braver and even more representative.
Vida was a Final Round judge in the 2022 Effie US Competition. Click here to see the list of 2022 Effie US winners.
