Neha Ahuja, Director, Head of Marketing – India, Middle East and North Africa, Spotify

В едно изречение…

Как определяте ефективния маркетинг?
As I know it, effective marketing is the most crucial driver for business growth, ensuring the right brand presence and sustainable profitability.

От какви маркетингови тенденции се вълнувате в момента? 
2023 is going to be all about the integration of AI-powered technologies, immersive experiences like virtual and augmented reality, and a focus on sustainability and social responsibility.

Как креативността стимулира ефективността? 
Good creativity drives marketing effectiveness by fostering emotional connections and distinguishing brands, leading to increased engagement and a higher likelihood of conversion.

Как се надявате да изглежда маркетингът през следващите пет години? 
I hope marketing becomes more personalized, authentic and values-driven, leveraging advanced technologies responsibly to deliver relevant and meaningful experiences to consumers, while making a positive impact on society and the environment.

Neha is a 2023 Глобално най-доброто от най-доброто съдия. Вижте още функции в едно изречение