AI-powered content testing of Effie Award winners
Our latest report, produced in partnership with creative data platform DAIVID, shows that 2024 Effie winning campaigns outperform non-winners across key metrics.
Tackling toxic masculinity through marketing
New report from Effie UK and Ipsos proves that tackling toxic masculinity through marketing can help brands and society alike
Healing societal divides
Latest report from Effie UK: the Marketing industry can play its part in healing societal divisions
10 years of positive change awards
New report from Effie Worldwide: Celebrating a Decade of Positive Change strategies
Нарушаване на табутата
Последният доклад на Effie UK показва, че нарушаването на табутата може да помогне за стимулиране на дългосрочния растеж на марката
Стремеж днес
Постигане на ефективност
New report from Effie Worldwide: ‘Making Effectiveness Happen’ surveyed 170+ leaders and senior marketers across the industry to explore the dynamics that lie at the heart of effectiveness
Носталгия
Защо носталгията е толкова привлекателна – изтеглете последния ни доклад в партньорство с Ipsos
Пропастта в емпатията
