U jednoj rečenici…
What’s the biggest factor driving marketing effectiveness today?
In an age of content abundance and attention scarcity, the killer ingredient for effectiveness is creativity.
Koja je ključna lekcija o marketinškoj efikasnosti koju ste naučili iz iskustva?
Real marketing effectiveness can only come from long- and short-term activities that strengthen the brand.
Koja je uobičajena zabluda o marketinškoj efikasnosti?
Effectiveness is often only associated with results related to conversion or bottom of the funnel marketing, but in fact it’s relevant across the whole funnel.
Damayanti Purkayastha served on the jury for the 2024 MENA Effie nagrade konkurencija.
