Graham Drew, Chief Creative Officer, Grey Group

En una frase...

Com defineixes el màrqueting efectiu?
It doesn’t feel like marketing, it feels like it’s solving something.

Com impulsa la creativitat l'eficàcia?
Creativity unlocks the door, effectiveness makes you want to walk through it and bring your mates with you.

Com espereu que sigui el màrqueting en els propers cinc anys?
With all the incredible human insights available through the billions of data streams, wouldn’t it be nice if the first instinct wasn’t to monetise them?

Graham was a 2022 Multi-Region Effie Awards Judge. Vegeu més funcions d'In One Sentence.