En una frase...
Com defineixes el màrqueting efectiu?
Communication activities that reach their commercial, brand or marketing objectives more effectively than the category norm.
Com impulsa la creativitat l'eficàcia?
By connecting with consumers in a more relevant (emotional, humorous, aspirational etc.) and distinctive way.
What characteristic(s) of effective marketing do you believe remain constant, even in the face of change?
Most reach shows that the one thing that drives effectiveness the hardest is the ability to create fame for a brand.
Com espereu que sigui el màrqueting en els propers cinc anys?
An increased understanding, appreciation and willingness to invest in long-term brand building that excites consumers and creates cultural fame for brands.
Quins consells doneu als futurs participants dels premis Effie?
Find an interesting problem, craft an exciting narrative and remember that one killer chart.
Lars was a 2023 Effie Europa jutge. Vegeu més funcions d'In One Sentence.
