Lucas Chavez-Alcorta, Chief Marketing Officer, Falabella Colombia

En una frase... Com definiu el màrqueting efectiu?

Effective marketing not only helps you to accomplish competitive results and sales objectives, but also to build true emotional connections, in a perfect marriage between brain and heart.

Quin és el millor consell que podeu oferir avui als venedors?

Experiment vividly, fail, and fix rapidly.

Com gestioneu eficaçment el vostre equip mentre treballeu a distància?

Turning on our cameras to stay close together, no matter the distance.

Lucas Chávez-Alcorta served on the jury for the 2020 Premis Effie Colòmbia competència.