Catherine Davis, Chief Marketing & Communications Officer, Feeding America

Jednou větou, jak definujete efektivní marketing?

Creating relevance that drives business growth, which requires an intimate understanding of your core audience; their attitudes, behaviors, and underlying core values; and a willingness to have a strong point of view.

Jednou větou, jakou nejlepší radu můžete dnes obchodníkům nabídnout?

Inspire passion; in a constantly changing and often chaotic environment, it is the only way to create a meaningful role in people’s lives.

Catherine Davis served on the Final Round Jury for the 2020 Effie Awards Spojené státy americké soutěž.