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Honoring the most effective marketing ideas in the United States since 1968.

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    Register now for our next Effectiveness Bootcamp on March 29 (NYC)

Register Now for 2022 Effectiveness Bootcamps

We're accepting applications for the Effie Academy's 2022 Effectiveness Bootcamps.

The Bootcamp equips future marketing leaders with the fundamentals of achieving effective marketing through an immersive training program, access to world-class insights, one-on-one mentorship from our global network of industry leaders, and the opportunity to earn an Effie Marketing Effectiveness Certificate.

Upcoming In-Person Bootcamp:
Americas: October 28     Learn more >

Upcoming Virtual Bootcamps:
APAC: May 17, 2022     Learn more >
Americas: July 12, 2022.    Learn more >
EMEA: September 6, 2022     Learn more >
Americas: November 29, 2022     Learn more >

More about the Effie Academy >

2022 Effie Awards U.S.


The 2022 Call for Entries period  for the Effie Awards U.S. competition has ended.  Thank you to all of this year's entrants.

Finalists will be announced this Spring and winners will be celebrated at the Effie Awards Gala on June 14, 2022 in NYC.  More information will be available soon.

If you have any questions in the meantime, please write to us at usentries@effie.org.

Watch 'Minds Behind Effective Marketing,' in partnership with Valassis


We are excited to share 'Minds Behind Effective Marketing,' brought to you by our partners at Valassis.  The 4-part series features interviews, led by Valassis’ Jason Kaplan, with the creative and strategic minds behind some of your favorite Commerce & Shopper Effie Award-winning work.  We will not only take a look at what the teams behind the work did to achieve growth, but also how they did it.
 
Episode 1: The Hershey Company & TPN's 'Hershey Easter "Be So Eggstra" at Walmart'
Episode 2: IKEA U.S. & Wavemaker's 'It's Not A Catalog, Catalog'
Episode 3: Mars Petcare & BBDO New York for Pedigree Dentastix's 'SelfieSTIX: Making It Easier To Get Close-Ups With Your Dog'
Episode 4: Mondelēz International, 7-Eleven & Phoenix Creative Co.'s 'Nutter Butter at 7-Eleven'

Watch the Series >

Learn from Past Effie Winners in the Effie Case Database

The Effie Case Database offers a collection of Ideas That Work®, featuring thousansd finalist and and winning case studies and creative reels, highlighting effective marketing communications strategies, ideas and results from around the world.

Learn more >
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