Honoring the most effective marketing ideas in the United States since 1968.

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    2024 Effie Awards Call for Entries: Final Deadline Extended Through November 15th

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    Congratulations to the 2023 Effie Awards US Winners! Read more >

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    View the 2023 Effie US Trends Report, in partnership with Ipsos >

The 2024 US Effie Awards Competition is Underway

This year’s competition contains some new and updated categories and category titles. Definitions for all categories can be found here.

New Categories:
  • Commerce & Shopper: Retail Media
  • Digital: Artificial Intelligence (AI)

Updated Categories:
  • David & Goliath: Traditional (formerly David & Goliath)
  • David & Goliath: Situational (formerly David & Goliath)
  • Digital Commerce (New title, formerly e-Commerce)
  • Experiential Commerce Marketing (New title, formerly Experiential Shopper Marketing)
  • Media - Data Driven (new definition)
  • Performance Marketing (new definition)

For any questions, please reach out to our team at usentries@effie.org.

2023 Effie US Trends Report, in partnership with Ipsos US

Effie US, in partnership with Ipsos US, has published the 2023 edition of its Effie US Trend Report, providing rich analysis and tangible insights from the 2022 US awards competition. The report dives deeper into the strategies employed by Effie winners and finalists and discovers how they are propelling brand growth.

Among the learnings: 
  • 42% of Effie winners have volume growth as their primary objective versus 33% of non-winners
  • TV continues to be the primary touchpoint for entrants 
  • Effie winners excel across 4 social platforms: Instagram, YouTube, Facebook, and Twitter (with TikTok gaining momentum) 

Download the full trend report here >

Truth Initiative & Mojo Supermarket’s anti-vaping effort scoops the US Grand Effie at the 2023 Effie Awards

Congratulations to all of the 2023 Effie Awards US winners!

Truth Initiative and Mojo Supermarket’s “Depression Stick + Breath of Stress Air,” with contributing agencies Gale, Allegiance Group, and Crux Research, was awarded the Grand Effie at the 2023 Effie Awards US Gala, held on June 1 in New York.

The Grand Effie Contenders (top scoring Gold Effie Award winners), alongside “Depression Stick + Breath of Stress Air”, included: 
- Alpha Foods & Mischief @ No Fixed Address for “Alpha Foods Class Action Lawsuit,” with No Fixed Address, Strike Anywhere, and Oso Audio
- American Honda Motor Company/Acura & MullenLowe US for “Acura Type S Launch Campaign – Chiaki’s Journey
- The Kellogg Company/Cheez-It, Leo Burnett Chicago & Starcom Media for “Aged by Audio,” with Pandora Media, Weber Shandwick, and Pilot44 Labs 
- The Kellogg Company/Froot Loops, Leo Burnett Chicago, and Starcom Worldwide for “Froot Loops World: From TV Ads to World-Building,” with SuperAwesome
- Mars Wrigley North America/Skittles & DDB Chicago for “Apologize the Rainbow,” with MediaCom, Weber Shandwick, The Mars Agency, and Picrow
- Riviana Foods/Mahatma and Carolina Brand Rice & Alma DDB for “Modern Rice Explorers,” with Spark Foundry and The Salmon Factor
- Sanofi/Xyzal & PureRED for “Be Wise All, Take Xyzal at Night,” with Havas Media and Ipsos
- Unilever/Vaseline & Edelman for “See My Skin,” with VisualDX, Mindshare, and HUED

The 2023 US Rankings were also announced at the end of the night:
Most Effective:
Marketers: 1) The Kellogg Company  2) Unilever  3) Mars Wrigley North America
Brands:  1) Froot Loops  2) eos  3) Truth Initiative
Holding Companies:  1) IPG  2) Omnicom  3) Publicis Groupe
Agency Networks:  1) DDB Worldwide  2) Leo Burnett Worldwide 3) McCann Worldgroup
Agency Offices:  1) Starcom Worldwide 2) Leo Burnett Chicago 3) Mischief @ No Fixed Address
Independent Agencies:  1) Mischief @ No Fixed Address 2) Mojo Supermarket  3) SuperAwesome

Read more >
Download the full list of winners >

Learn from Past Effie Winners in the Effie Case Database

The Effie Case Database offers a collection of Ideas That Work®, featuring thousansd finalist and and winning case studies and creative reels, highlighting effective marketing communications strategies, ideas and results from around the world.

Learn more >
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