United States

Honoring the most effective marketing ideas in the United States since 1968.

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    Enter your ideas that worked through November 15, 2022. Learn more >

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    “Fancy Like” Applebee’s wins the Grand Effie at the 2022 US Effie Awards

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    Check out photos from this year's Effie U.S. Gala >

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    Register now for our next virtual Effectiveness Bootcamp on July 12

Enter Your Ideas That Worked: The 2023 Effie Awards US Competition is Accepting Entries


Effie Awards US has opened its 2023 Call for Entries.  This year’s competition is open to any marketing effort, whether a full campaign or targeted effort within a campaign, that ran in the United States between June 1, 2021 and September 30, 2022.

Entry Deadlines & Fees

Entry Deadline            Date                        Fee (USD)*
First Deadline               October 13               $995
Second Deadline         October 20               $1,595
Third Deadline             November 3              $2,345
Final Deadline              November 15           $2,745

*Cases submitted for nonprofit organizations are eligible to receive a 50% discount per entry.  A discount for entrants new to the program is also available.

With 60+ entry categories, including product/service and a mix of specialty awards across digital, healthcare, media, multicultural, and positive change, there is an opportunity to showcase your most effective work.

Download your Entry Kit and access all entrant resources here >

If you have any questions, please write to us at effieus@effie.org

Register Now for 2022 Effectiveness Bootcamps

We're accepting applications for the Effie Academy's 2022 Effectiveness Bootcamps.

The Bootcamp equips future marketing leaders with the fundamentals of achieving effective marketing through an immersive training program, access to world-class insights, one-on-one mentorship from our global network of industry leaders, and the opportunity to earn an Effie Marketing Effectiveness Certificate.

Upcoming In-Person Bootcamp:
Americas: October 28  

Upcoming Virtual Bootcamp:
Americas: November 29, 2022   

More about the Effie Academy >

Watch 'Minds Behind Effective Marketing,' in partnership with Valassis


We are excited to share 'Minds Behind Effective Marketing,' brought to you by our partners at Valassis.  The 4-part series features interviews, led by Valassis’ Jason Kaplan, with the creative and strategic minds behind some of your favorite Commerce & Shopper Effie Award-winning work.  We will not only take a look at what the teams behind the work did to achieve growth, but also how they did it.
 
Episode 1: The Hershey Company & TPN's 'Hershey Easter "Be So Eggstra" at Walmart'
Episode 2: IKEA U.S. & Wavemaker's 'It's Not A Catalog, Catalog'
Episode 3: Mars Petcare & BBDO New York for Pedigree Dentastix's 'SelfieSTIX: Making It Easier To Get Close-Ups With Your Dog'
Episode 4: Mondelēz International, 7-Eleven & Phoenix Creative Co.'s 'Nutter Butter at 7-Eleven'

Watch the Series >

Learn from Past Effie Winners in the Effie Case Database

The Effie Case Database offers a collection of Ideas That Work®, featuring thousansd finalist and and winning case studies and creative reels, highlighting effective marketing communications strategies, ideas and results from around the world.

Learn more >
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