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    Recognizing the risk takers,
    the difference makers.
    The storytellers. The bold, provocative ideas
    that push boundaries while
    inspiring us to believe.
    Calling the most effective
    brands of the year.
    Tell us your story.
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    An Effie must be earned.

    With a culture of creativity that relentlessly pushes for results, Effie’s mission is to lead, inspire and champion the practice and people of marketing effectiveness. To be counted amongst the world’s most effective marketing, ideas must be courageous, inspired, audacious and of course, Ideas That Work .

    Did you create something so bold that it made people sit up and take notice?

    Did it work?

    Was it effective?

    Tell us your story.

    Download your Effie Awards entry kit

    What’s my Category?

    Effie recognizes all forms of marketing effectiveness and continues to refresh its categories to celebrate your ever-evolving business and marketing challenges.

    Which category is best for your entry?

    When entering these categories, you should present your entry in a way that addresses the situation or challenge outlined in the category definition. There are 40+ specialty categories, with focuses on audiences, business challenges, health, media, and industry trends. There are also over 30 product & service categories to showcase your work. Review all categories and be sure to check out our specialty programs:



    Deadlines for the 2020 Competition will run through October and November 2019. Please note, the later your entry is received, the higher the entry fee.


    First Deadline:
    October 15, 2019 - $975
    Second Deadline:
    October 22, 2019 - $1,425
    Third Deadline:
    November 5, 2019 - $2,225
    Final Deadline:
    November 12, 2019 - $2,625
    Final Extension:
    November 19, 2019 - $2,925
    Effectiveness Training for your Rising Stars
    The Effie Academy Bootcamp is a training program that teaches marketers how to create and measure effective marketing. Curriculum is based on Effie’s Four Pillars, and includes:
    • 4-day in-person Bootcamp
    • Mentor Program
    • Practical Assignment
    • Effie Marketing Effectiveness Certificate
    Upcoming Academy Bootcamps: Beijing – January 2020. New York City – February 2020.
    more information
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