United States

Honoring the most effective marketing ideas in the United States since 1968.

  • Original

    2024 Effie Awards Call for Entry Opens

  • Original

    Congratulations to the 2023 Effie Awards US Winners! Read more >

  • Original

    View the 2023 Effie US Trends Report, in partnership with Ipsos >

The 2024 US Effie Awards Call for Entry is Officially Underway

Sign up to be notified when the entry portal opens later this week, or click here to download the entry kit and other supporting materials.

This year’s competition contains some new and updated categories and category titles. Definitions for all categories can be found here.

New Categories:
  • Commerce & Shopper: Retail Media
  • Digital: Artificial Intelligence (AI)
Updated Categories:
  • David & Goliath: Traditional (formerly David & Goliath)
  • David & Goliath: Situational (formerly David & Goliath)
  • Digital Commerce (New title, formerly e-Commerce)
  • Experiential Commerce Marketing (New title, formerly Experiential Shopper Marketing)
  • Media - Data Driven (new definition)
  • Performance Marketing (new definition)

We’ve updated the wordcount for a few responses to help you better tell your story.

For any questions, please reach out to our team at usentries@effie.org.

Register Now for 2023 Effectiveness Bootcamps

We're accepting applications for the Effie Academy's 2023 Effectiveness Bootcamps.

The Bootcamp equips future marketing leaders with the fundamentals of achieving effective marketing through an immersive training program, access to world-class insights, one-on-one mentorship from our global network of industry leaders, and the opportunity to earn an Effie Marketing Effectiveness Certificate.

Upcoming In-Person Bootcamp (NYC):
October 10-13, 2023
Enroll here >

More about the Effie Academy >

2023 Effie US Trends Report, in partnership with Ipsos US

Effie US, in partnership with Ipsos US, has published the 2023 edition of its Effie US Trend Report, providing rich analysis and tangible insights from the 2022 US awards competition. The report dives deeper into the strategies employed by Effie winners and finalists and discovers how they are propelling brand growth.

Among the learnings: 
  • 42% of Effie winners have volume growth as their primary objective versus 33% of non-winners
  • TV continues to be the primary touchpoint for entrants 
  • Effie winners excel across 4 social platforms: Instagram, YouTube, Facebook, and Twitter (with TikTok gaining momentum) 

Download the full trend report here >

Truth Initiative & Mojo Supermarket’s anti-vaping effort scoops the US Grand Effie at the 2023 Effie Awards

Congratulations to all of the 2023 Effie Awards US winners!

Truth Initiative and Mojo Supermarket’s “Depression Stick + Breath of Stress Air,” with contributing agencies Gale, Allegiance Group, and Crux Research, was awarded the Grand Effie at the 2023 Effie Awards US Gala, held on June 1 in New York.

The Grand Effie Contenders (top scoring Gold Effie Award winners), alongside “Depression Stick + Breath of Stress Air”, included: 
- Alpha Foods & Mischief @ No Fixed Address for “Alpha Foods Class Action Lawsuit,” with No Fixed Address, Strike Anywhere, and Oso Audio
- American Honda Motor Company/Acura & MullenLowe US for “Acura Type S Launch Campaign – Chiaki’s Journey
- The Kellogg Company/Cheez-It, Leo Burnett Chicago & Starcom Media for “Aged by Audio,” with Pandora Media, Weber Shandwick, and Pilot44 Labs 
- The Kellogg Company/Froot Loops, Leo Burnett Chicago, and Starcom Worldwide for “Froot Loops World: From TV Ads to World-Building,” with SuperAwesome
- Mars Wrigley North America/Skittles & DDB Chicago for “Apologize the Rainbow,” with MediaCom, Weber Shandwick, The Mars Agency, and Picrow
- Riviana Foods/Mahatma and Carolina Brand Rice & Alma DDB for “Modern Rice Explorers,” with Spark Foundry and The Salmon Factor
- Sanofi/Xyzal & PureRED for “Be Wise All, Take Xyzal at Night,” with Havas Media and Ipsos
- Unilever/Vaseline & Edelman for “See My Skin,” with VisualDX, Mindshare, and HUED

The 2023 US Rankings were also announced at the end of the night:
Most Effective:
Marketers: 1) The Kellogg Company  2) Unilever  3) Mars Wrigley North America
Brands:  1) Froot Loops  2) eos  3) Truth Initiative
Holding Companies:  1) IPG  2) Omnicom  3) Publicis Groupe
Agency Networks:  1) DDB Worldwide  2) Leo Burnett Worldwide 3) McCann Worldgroup
Agency Offices:  1) Starcom Worldwide 2) Leo Burnett Chicago 3) Mischief @ No Fixed Address
Independent Agencies:  1) Mischief @ No Fixed Address 2) Mojo Supermarket  3) SuperAwesome

Read more >
Download the full list of winners >

2023 Effie Awards US Grand Jury Announced

We're excited to announce the 2023 Grand Effie Jury!

This prestigious panel will select the most effective work of the year as the recipient of the “best in show”, the Grand Effie. 
The 2023 Effie Awards US Grand Jury members include:
Ellie Bamford, Chief Strategy Officer, North America, Wunderman Thompson
Jonny Bauer, Global Head of Brand Strategy and Transformation, Blackstone
Kate Cronin, Chief Brand Officer, Moderna
Oriel Davis-Lyons, Chief Creative Officer, Mother
Marc-Antoine Jarry, Managing Director, Marketing & Communications Strategy Global Lead, Accenture
Jacki Kelley, CEO, Americas & Global Chief Client Officer, dentsu
Eileen Kiernan, Global CEO, IPG Mediabrands
Sarah Long, Chief Marketing Officer, WhistlePig Whiskey
Matthew McCarthy, Former CEO, Ben & Jerry’s
Aki Spicer, Chief Strategy Officer, Cashmere 

Read more >
Meet the jury >

Learn from Past Effie Winners in the Effie Case Database

The Effie Case Database offers a collection of Ideas That Work®, featuring thousansd finalist and and winning case studies and creative reels, highlighting effective marketing communications strategies, ideas and results from around the world.

Learn more >
Original Original