United States

Honoring the most effective marketing ideas in the United States since 1968.

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    Minds Behind Effective Marketing: Mondelēz & Phoenix Creative Co.'s "Nutter Butter at 7-Eleven"

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    Minds Behind Effective Marketing: Mars Petcare & BBDO NY for Pedigree Dentastix

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    Minds Behind Effective Marketing: IKEA & Wavemaker's "It's Not A Catalog, Catalog"

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    Minds Behind Effective Marketing: The Hershey Company & TPN'S “Be So Eggstra”

Introducing 'Minds Behind Effective Marketing,' in partnership with Valassis

We are excited to share a new, limited series, 'Minds Behind Effective Marketing,' brought to you by our partners at Valassis.  The weekly series features interviews, led by Valassis’ Jason Kaplan, with the creative and strategic minds behind some of your favorite Commerce & Shopper Effie Award-winning work.  We will not only take a look at what the teams behind the work did to achieve growth, but also how they did it.
Episode 1: The Hershey Company & TPN's 'Hershey Easter "Be So Eggstra" at Walmart'
Episode 2: IKEA U.S. & Wavemaker's 'It's Not A Catalog, Catalog'
Episode 3: Mars Petcare & BBDO New York for Pedigree Dentastix's 'SelfieSTIX: Making It Easier To Get Close-Ups With Your Dog'
Episode 4: Mondelēz International, 7-Eleven & Phoenix Creative Co.'s 'Nutter Butter at 7-Eleven'

Watch the Series >

2021 Effie Awards U.S. Call For Entries Has Closed

Thank you to everyone who entered the 2021 Effie Awards U.S. competition.

The first round of judging has begun.  If you have any questions about your entries or next steps, please write to us at entries@effie.org.

If your team won a Gold Effie in the 2019 or 2020 competitions, you are eligible to enter the inaugural Global Best of the Best Effie Awards, where winners from all 50+ Effie Awards competitions around the world will contend for the first-ever Global Grand Effie in their respective categories. The Global Grand Effie winners will then move on to the final round of judging to compete for the first-ever Iridium Effie, the single most effective marketing effort worldwide.  The Global Best of the Best entry deadline is April 26.  Learn more >

Learn from Past Effie Winners in the Effie Case Database

The Effie Case Database offers a collection of Ideas That Work®, featuring thousansd finalist and and winning case studies and creative reels, highlighting effective marketing communications strategies, ideas and results from around the world.

Learn more >
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Questions?  Contact us at entries@effie.org.

Interested in sponsorship/partnership opportunities?  Email us at info@effie.org.
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