United States

The winners of the 2020 Effie Awards US Competition were announced September 29-October 1, during the virtual Ideas That Work: Effie US Summit & Awards Gala.

Burger King, FCB/New York and FCB/RED's "Whopper Detour" won the Grand Effie, becoming the first US Grand Effie from the Commerce & Shopper Effies.

The Grand Effie was chosen from the nine highest-scoring Gold Effie Award winners, including “DNA Discounts,” by Aeromexico, Ogilvy Mexico and Ogilvy Colombia; “New Coke-Stranger Things,” by The Coca-Cola Company/Coca-Cola and Wieden+Kennedy; “Scent By Glade,” by SC Johnson/Glade and Ogilvy; “Lysol Laundry,” by Reckitt Benckiser/Lysol and McCann New York; “Changing the Game,” by Microsoft and McCann New York; “Back-to-School Essentials,” by Sandy Hook Promise and BBDO New York; “Gracie,” by Street Grace & BBDO Atlanta; and “Stop Traffick,” by Street Grace and BBDO Atlanta.

Effie Worldwide also announced the results of the 2020 US Effie rankings, which reflect the total points from finalist and winning entries from the awards competition.

The 2020 US Rankings revealed the Most Effective:
Marketer & Brand: Burger King
Holding Company: IPG
Agency Network: McCann Worldgroup
Independent Agency: Wieden+Kennedy
Agency Office: McCann New York

Congratulations to all of this year's winning teams!

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All of this year's winners are featured in the 2020 Effie Journal >

Our latest analysis, in partnership with Ipsos, found disruption as a key creative theme to effective campaigns among 2019 Effie U.S. winners.

The Report, which analyzed winning and non-winning Effie winners in the 2019 Effie Awards US competition, provides highlights, trends and practical examples of effective marketing best practices across Effie’s four-pillar framework:
1) Challenge, Content, Objectives
2) Insight & Strategic Idea
3) Bringing the Idea to Life
4) Results

This edition of the Effie Report covers themes ranging from effectiveness of long vs short-term communications, the efficacy of strategic research, the power of disruption in creativity, and brand purpose, among others.

Read the report >

The Effie Case Database offers a collection of Ideas That Work^®, featuring thousansd finalist and and winning case studies and creative reels, highlighting effective marketing communications strategies, ideas and results from around the world.

Learn more >