
Mewn Un Brawddeg…
Sut ydych chi'n diffinio marchnata effeithiol?
Simply put, marketing that achieves the established business objectives.
Pa duedd(iau) marchnata ydych chi'n gyffrous amdanynt ar hyn o bryd?
The one that never goes away—effective storytelling.
Sut mae creadigrwydd yn gyrru effeithiolrwydd?
Impact, a great idea is unstoppable. It will make every dollar invested behind it work 100 times harder.
Beth yw'r rhwystr mwyaf i effeithiolrwydd marchnata?
Fear, paralysis by analysis, over complexity.
Sut olwg fydd ar farchnata yn y pum mlynedd nesaf, yn eich gobaith chi?
As human centric as ever before.
Do you have any advice for future Effie Awards entrants?
Burn the playbook, experiment, trust your gut, and never forget we are here to solve business challenges.
Javier was a 2022 Multi-Region Effies barnwr. Gweld mwy o nodweddion Mewn Un Brawddeg.