Mewn un frawddeg, beth yw'r cyngor gorau y gallwch ei gynnig i farchnatwyr heddiw?
Stay attuned (to understanding the latest trends), be adaptive (and change your strategy or plan if conditions require it), act with the consumer in your mind and heart (with the goal of making them happier) and keep on learning (but don’t forget the basics).
Mewn un frawddeg, sut ydych chi'n diffinio marchnata effeithiol?
Effective marketing should inspire business results and make impact; bring the consumer real value (so that they are ready and eager to pay the price you are charging); and have a bigger mission to make this world a better place.
Natalia Paliy served as a judge for the 2019 Gwobrau Effie Wcráin cystadleuaeth.
